Information Architecture

The site structure is minimal and deliberately segmented:

• Technology – What the product is and how it works.

• Use Cases – Real-world applications organized by sector (e.g. telecom, energy).

• News & Media – Reinforces credibility and activity in the field.

• About & Team – Puts a human face behind the technology.

• Contact – Persistent CTA across the experience.

Each section is standalone yet flows naturally from one to another. The architecture encourages progressive discovery, allowing users to start anywhere and still reach the same understanding.

Design Interpretation

The visual design is sharp, modern, and dark-themed, creating a sense of technical precision and seriousness. The contrast between black backgrounds and vivid thermal images draws the eye to key visual content. The layout uses a clear grid system, keeping content digestible and visually aligned.

Text blocks are kept short, broken into scannable sections. Headers are used effectively to separate information and allow for fast reading—crucial when explaining complex technology.

Use of Video

A prominent hero video on the homepage establishes the product narrative instantly. It shows the drone in action, overlays of AI analysis, and real-life inspections. The video is silent by default, allowing for ambient storytelling without disrupting the experience. This helps explain the product visually before any technical language is introduced.

Vulgarization of Technical Content

Rather than using scientific jargon, the language across the site is:

• Action-oriented (“Inspect,” “Analyze,” “Secure”).

• Focused on results, not mechanisms.

• Accompanied by visuals (e.g. thermal overlays, drone perspectives) to reduce the need for lengthy explanations.

Use cases are presented with simple headlines, imagery, and short descriptions—offering just enough information to understand the benefit without technical overload.