App Design
Simundia is an online platform that connects individuals and teams with professional coaches. I was tasked with redesigning the booking process for coaching sessions, which is central to the user experience.
Challenge
Clarity and Guidance: Users needed clearer instructions and a more intuitive booking flow.
Efficiency: The booking process required too many steps, leading to frustration and wasted time.
Introduction
Project Overview
Simundia is an online platform that connects individuals and teams with professional coaches. I was tasked with redesigning the booking process for coaching sessions, which is central to the user experience.
Research
User Feedback and Analysis
I conducted in-depth user interviews and analyzed existing feedback to identify the main pain points in the booking process. Users reported that the original flow was confusing, with unclear instructions and a cumbersome navigation structure.
Solution Strategy
Simplified Flow: I streamlined the booking process by reducing the number of steps and ensuring each step was clear and purposeful.
Improved Navigation: I redesigned the interface to provide better guidance, helping users move smoothly from start to finish.
Increased Flexibility: I added new features that allow users to customize and adjust their bookings easily.
Implementation
Prototyping and User Testing
I developed interactive prototypes and conducted usability testing with real users. Feedback from these sessions was used to iteratively refine the booking process.
Results
Reduction in Booking Time: Average time to book a session dropped from 5 minutes to 3 minutes — a 40% improvement.
Increase in Completion Rate: The redesign boosted the booking completion rate by 25%, with fewer users abandoning mid-process.
Higher User Satisfaction: Post-launch surveys showed a 30% increase in user satisfaction scores related to booking ease and confidence.
Enhanced Flexibility: Users reported greater satisfaction with the ability to edit and manage their sessions independently.
